Learn from someone who’s been there & thrived
“When I started, I had no tech background – just drive. Now I help new franchisees build businesses of their own.”
Steve Axtell, it'seeze Mentor
From first-time franchisee to trusted mentor
When Steve Axtell first discovered the it’seeze franchise in 2009, he wasn’t a web designer, developer, or marketer. Over the last decade and a half, he has successfully grown his territory through a combination of strategic networking, customer service excellence, and local reputation building. With hundreds of website clients across his area, Steve is a prime example of what long-term franchise success looks like.
Despite having no technical skills, Steve was drawn to the simplicity and professionalism of the it’seeze offering, and the opportunity to sell a product that every small business needs.
More than a decade later, Steve has built a thriving business of his own, supported hundreds of local clients, and now plays a vital role mentoring new franchisees just starting their journey.
The benefit of real mentorship
When you join the it’seeze franchise, you’re not left to figure it out alone. You’re immediately paired with Steve, someone who’s been where you are and turned it into long-term success. His insights are shaped by experience, not theory, so you’ll always get practical, actionable guidance.
And with Steve on your side, you’ll have a sounding board, a motivator, and an accountability partner from day one.
More than support, it's a partnership
While the head office team handles your technical, design, and SEO needs, Steve focuses on helping you build the mindset and confidence of a successful business owner.
He’ll help you:
Set realistic goals
Build momentum
Overcome self-doubt
Stay focused & on track
Celebrate your wins
“I know exactly what it’s like to be where you are. I help franchisees find their confidence, stick to the system, and see results faster.”
Steve Axtell, it'seeze Mentor
Ready to build your future with a mentor by your side?
You're not just buying into a franchise you're joining a community that wants you to succeed. With Steve’s support and the it’seeze system behind you, you’ll be set up for long-term growth.